National Dog Day 2016: How to celebrate,
donate & congregate

vivadmin/ August 26, 2016/ News

National Dog Day is celebrated August 26th annually and was founded in 2004 by Pet & Family Lifestyle Expert and Animal Advocate, Colleen Paige, also the founder of National Puppy Day, National Mutt Day and National Cat Day and many more pet-related philanthropic days to bring attention to the plight of animals and encourage adoption. 

Pet food: The dangers of transferring your pet’s food

vivadmin/ August 25, 2016/ News

As pet owners, most of us try to do the very best for our pets. I’ve often heard my clients say their pets eat better than they do. Filtered water, select ingredients, organic meats and the list goes on. They get the food home and immediately dump it in their state-of-the-art food bin to keep it fresh, but by trying to

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Diamond Pet Foods debuts Diamond CARE line of specialty pet food

vivadmin/ August 24, 2016/ News

Diamond Pet Foods launches Diamond CARE™ — a line of specialised pet foods that meet the unique dietary needs of dogs and cats. Diamond CARE is veterinarian-developed and reasonably priced. The new line addresses common conditions such as sensitive skin, sensitive stomach and weight management —the top reasons pet parents take their pets to the veterinarian.

Purina revamped Beneful dog food now sugar-free and high meat

vivadmin/ August 22, 2016/ News

New formulation reflects a continuing trend in pet food towards more protein. Beneful has revamped their dry food line to align with consumer demands for high protein pet foods. Meat now is the first ingredient in chicken and beef varieties. Added sugar has been removed from all recipes. 

Natural ingredients: where to find them and why they are so important for our pets

vivadmin/ August 4, 2016/ News

As pet owners, it is our responsibility to ensure that our pets are fed the very best diet that we have at our disposal. This means giving them quality food and the most natural grooming products available. Quality food and grooming products start with natural ingredients; with the natural products helping us keep our cats healthy and happy.