Monthly Archives: February 2018

The changing role of the private label manufacturer

vivadmin/ February 28, 2018/ News

People buy brands not products. The role of the private label manufacturer is no longer to simply provide products. Its role is to assist in the building of brands. A step forward The 1990s saw a huge push towards globalization and the rise of the big brands. Nike, Coca Cola and McDonalds were idolized as examples of marketing perfection. Consumers

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Aldi is launching a new range of pet products

vivadmin/ February 27, 2018/ News

The animal-friendly collection is already available to pre-order online and there’s a wide range of items to choose from including comfy foam mattresses, toys and beauty products. Pet owners with an eye for a bargain should check Aldi’s dog shampoo and conditioner, which is the cheapest item of the range at just under £2. A complete pet grooming kit is also available

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How Mars petcare uses data to connect dogs

vivadmin/ February 27, 2018/ News, Pharmaceutics and Diagnostics.

While Mars Petcare originated as a provider of packaged pet products – one with little direct insight into clients – it now had a direct line into pet owners. The trick, however, is bringing those products, services and insights together. You probably don’t think of Mars Petcare as a center for startup incubation. It owns a lot of brands you

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General Mills to buy pet food maker Blue Buffalo for $8 billion

vivadmin/ February 26, 2018/ News

Euromonitor International’s data show that: Blue Buffalo is the top pet food company in the US with 6.1% of the market and is the seventh globally with 2.4% of the market The global pet food market is worth 80.2 billion in 2017, up from 63.3 billion in 2012 The USA represents the largest per food market in the world at

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Carrefour World Trade SA

vivadmin/ February 23, 2018/ News

Carrefour has announced plans to invest 2bn euros a year on its private label products and lower pricing as part of the retailer’s ‘Transformation Plan 2022’ programme. Carrefour also aims to boost annual sales of organic food to 5bn euros, generating one-third of these sales from private label products. The retailer also plans to open 2,000 convenience stores over the

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Organisation: Arcaplanet

vivadmin/ February 22, 2018/ News

Marzio Bernasconi (49) has been appointed as new Sales Director of Arcaplanet, leader pet retail chain in Italy which has nowadays more than 221 stores all around the countries, an e-commerce website and over 1,000 employees. Bernasconi will have the task to develop new business opportunity for the retail chain, implementing its commercial strategy in terms of budget, private label

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Large potential for the Nordic markets

vivadmin/ February 22, 2018/ News

The common narrative about Nordic markets being fundamentally impacted by humanization is relevant. But there is also a surprisingly large potential for growing volume. Pet food The relationship between the retail volume of pet food has a strong linear correlation to disposable income, according to a recent analysis of markets in North America, Europe and Australasia made by Euromonitor International.

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Chewy seeks 400 people for customer service

vivadmin/ February 20, 2018/ News

Online pet retailer Chewy already has hired 1,000 workers for its new 24-hour, 7-day-a-week, customer-service center in Hollywood — and it plans to hire another 400 within the next six months. Chewy, which was acquired by PetSmart in May 2016 for about $3.35 billion, is now one of the largest private employers in Hollywood, alongside the Diplomat Resort & Spa

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American Pet Products Association APPA

vivadmin/ February 19, 2018/ News

The American Pet Products Association (APPA) president and CEO Bob Vetere proudly announced that 2018 marks the 60th anniversary for the Association APPA has come a long way since its humble beginnings in 1958 as the American Pet Products Manufacturers Association (APPMA). It initially had just a handful of members and a trade show smaller in size than Global Pet Expo’s

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Packaged Facts

vivadmin/ February 19, 2018/ News

The retail pet industry for non-dog and cat products and foods that is worth $2.3 billion, according to market research firm Packaged Facts. The report, Fish, Small Animal, Reptile, and Bird Products: U.S. Pet Market Trends and Opportunities, covers pet products and foods for fish (including freshwater and saltwater species); small animal pets (hamsters, rabbits, guinea pigs, etc.); reptiles (turtles,

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