Monthly Archives: August 2018

Study looks at reducing energy in dog food extrusion

vivadmin/ August 31, 2018/ News, Petfood Processing Technology

Brazilian researchers looked at the possibility to increase extruder productivity without elevating electric energy consumption, an important economic consideration for dog food production efficiency. The research paper, to be published in the September issue of Animal Feed Science and Technology, evaluated the effects of specific thermal energy (STE) application at the extrusion preconditioning stage on the processing parameters, starch gelatinization,

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How Pet Tech Will Impact the Future of the Pet Market

vivadmin/ August 30, 2018/ News

Within the pet industry, we’ve been talking for years about the still mostly untapped potential of technology as a market growth driver. Now, it appears, the word is out.  In her May 29, blog, Kelsey Davis, senior manager of digital media marketing for the Consumer Technology Association, says: “We have tech that tracks, monitors, and assists with our homes, our

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Is more always better?

vivadmin/ August 30, 2018/ News

Most people would agree that the food they eat directly impacts their health. But when it comes to nutrients in pet food, is it always a case of ‘the more, the better’ Link between health and nutrition Despite strict food regulations which dictate that any health-related nutritional claims on products must be substantiated by huge volumes of data and long

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Sales skills in a private label environment

vivadmin/ August 29, 2018/ News

Over the past few decades, retailers in Europe have invested heavily in rebuilding their stores into strong brands. Subsequently, these brands have been used to endorse retailers’ private label architecture. The main aim of launching a private brand is to boost customer loyalty by offering unique products as private brand, as well as to improve the profit margin. The market

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Network with pet companies which care for sustainability!

vivadmin/ August 28, 2018/ News

Sustainability is becoming more and more important also in the pet industry.  The Pet Sustainability Coalition (PSC)is the platform where pet companies do gather and implement. The yearly conference, September 20-21st, presented under the name Impact Unleashed, Denver (US), is the place where pet companies, with attention and care for sustainability, do meet. Impact Unleashed is an intentionally intimate event

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Loving Pets employs Steve Cooke as UK and European Sales Director

vivadmin/ August 27, 2018/ News

Jonathan Moyce MD of Loving Pets UK & Europe appoints Steve Cooke as Sales Director – Steve brings some 35 years of experience dealing with Major Retail Chains, Distribution Channels, Trade, and the massively fast growing On-Line sector. As business development manager at Rolson for some 13 years and a collective history of 35 years in the import of the

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The Little BigPaw team have been awarded the Queens Award for Enterprise 

vivadmin/ August 27, 2018/ News

Her Majesty the Queen has awarded The First Class Pet Company, the team behind the brand Little BigPaw, with The Queens Award for Enterprise in recognition of Outstanding Growth in Overseas Sales. Following a trip to Buckingham Palace in June the Little BigPaw team were presented with an official certificate signed by Her Majesty the Queen. An official presentation was

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Why Is Buying Pet Food So Hard?

vivadmin/ August 24, 2018/ News

When my boyfriend and I got our first cat, Pete, a long-legged tuxedo, we fed him Friskies. Depending on the type of person you are, you either breezed through that sentence finding nothing remarkable, or you immediately judged me for buying pet food—ahem, pet “food”— made of ground-up chicken bones, beef tallow, soybean hulls, and other delightful byproducts. I know

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Pura Naturals Pet expands internationally

vivadmin/ August 23, 2018/ News

Pura Naturals Pet announces their partnership with Hundeløkka AS for distribution in Norway for their award-winning, certified USDA organic and all-natural pet products that includes Grooming and Health & Wellness. Brian Taus, Pura Naturals Pet Senior V.P. of Sales Domestic & International said “This distribution partnership adds needed experience for penetration in Norway to further build out our global distribution. We have worked hard

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Sourcing natural ingredients sustainably from the food industry

vivadmin/ August 22, 2018/ News

When looking for natural ingredients with proven health benefits in pet food, sourcing from co-products of the food industry is both smart and sustainable.  Natural and sustainable Agricultural processing for the food industry yields a variety of co-products that can be transformed into quality, natural ingredients for pet food. Making use of these co-products means that agricultural crops are optimised

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