Petcare durables in the US market. An update.
US retail sales of durable petcare products for dogs and cats totalled $3.8 billion (€3 billion) in 2016, up from $3 billion (€2.4 billion) in 2011. This reflects an annual growth rate of 3% to 4% over recent years.
Fragmented durables market
The manufacturer landscape is similarly diverse, with the top players competing in multiple categories, some under a single brand umbrella (as is the case with Hartz), while others field multiple category-specific brands (for example: Spectrum and Central Garden & Pet). Additional influential multi-category competitors are the private-label and exclusive-brand lines of PetSmart and Petco, and the store brands of major supermarkets, drugstores, and dollar stores.
As in the overall pet market, dogs account for the bulk of durable petcare product sales: 70% in 2016, compared with 30% for cats. Dogs lead across all product categories (except the cat-exclusive litter accessories), with the lowest at 55% for bowls, feeders and waterers and the highest at 95% for apparel and fashion accessories. Half of US retail sales for this product arena are through the pet specialty channel, with over a third generated by pet specialty chains (primarily PetSmart and Petco).
The durables market, which accounts for a fourth of non-food pet product sales in the US, is fairly fragmented (% turnover of durable pet products):
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