Selex Group opens first pet retail shop
Selex Group is a mass market retailer in Italy, now starting with a first specialised pet retail shop.
The first shop, 500 m2, which will become part of a chain, is branded under the name: Animal Che Passione. The pet shop s does offer between the 8000-10.000 references, from food, accessories and care products.
Part of the concept is grooming as well as special events in the shop to attract consumers.
Read more HERE.